01 — Objective
Strengthen brand visibility and enhance sponsor engagement for the Standard Chartered Singapore Marathon
02 — Description
As part of the Ironman Singapore marketing team for three Marathon editions, I managed the lead sponsor, Standard Chartered. I also focused on building brand presence and fulfilling sponsorship objectives.
Working closely with agencies and designers, I developed cohesive campaign concepts and branding for all event materials, including ATL (non-digital) advertising. I also managed the Public Relations Agency for the event.
My role extended to coordinating the VIP tent experience and fostering community engagement initiatives, resulting in enhanced sponsor visibility and a memorable event experience that reinforced the Marathon’s community impact.
