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Led a multi-channel campaign for IIX’s $100M Women’s Livelihood Bond 6, highlighting impact for 850,000+ in the Global South.

Marketing and Communications Campaign for IIX’s WLB 6

Organised the Orange Forum, creating a  space for key stakeholders to advance the movement's mission and inspire action.

Building the Orange Forum: A  Platform for Social Impact & Climate Resilience

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Played an active role in launching the Orange Movement, developing brand identity and campaigns to engage stakeholders.

Launching the Orange Movement: Catalyst for Gender Equality & Climate Action

Part of SMU Course - to address the critical issue of access to safe water in India, particularly in rural and urban areas.

Capstone Project - Providing Last Mile Delivery of Safe Water in a De-centralised Manner

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Guided Bettr’s transition from Bettr Barista to Bettr Academy, redefining the brand identity across all touchpoints.

Bettr's Rebrand – Positioning for Growth

Led brand and sponsor management for three marathon editions, enhancing brand visibility and fulfilling sponsor objectives.

Standard Chartered Singapore Marathon – Brand & Sponsor Engagement

Emceeing the Orange Forum 2024 at Singapore’s SGX Auditorium was a 2024 highlight and an unforgettable opportunity to amplify voices driving gender equality and sustainable finance.

5 lessons from emceeing the Orange Forum: Creating impact on and off stage 

Middle management is no joke—it’s one of the trickiest career phases to navigate. You're managing up, down, and sideways, all while juggling your own workload. And let’s face it: nobody teaches you this in school.

Let’s work together, I’m just a quick message away.

I can provide further case studies upon request. If you have a project in mind, please provide me with some information on your goals, and we can proceed from there.

priyabalrajuworks@gmail.com