01 — Objective
To announce the pricing of WLB6 and amplify the stories of impact, highlighting how the bond will empower over 850,000 women, girls, and gender minorities in the Global South.
02 — Description
As the lead of IIX’s marketing and communications team, I spearheaded the campaign for IIX’s flagship product, the Women’s Livelihood Bond (WLB) Series.
For the 6th issuance, which mobilised US$100 million and is poised to impact over 800,000 women positively, I developed and executed a comprehensive, multi-channel campaign to reach diverse audiences and drive awareness.
The campaign included targeted social media content, email marketing, a press release, and follow-up videos featuring investor testimonials for continued engagement. The campaign's strong messaging and compelling visuals brought visibility to WLB6 and generated increased interest from new investors and partners, strengthening momentum for IIX’s future launches.