01 — Objective
Establish the Orange Movement as a catalyst for gender equality and climate resilience, working towards the Movement's goal of mobilizing $100 million to positively impact 10 billion women, girls and gender minorities by 2030.
02 — Description
As part of my role at IIX, I spearheaded the launch of the Orange Movement, focusing on brand identity development and a strategic communications plan to engage diverse stakeholders.
I created and launched impactful digital content with the team, led targeted campaigns, built a brand-new website and cultivated partnerships to expand the Movement’s visibility and mission. This strategic launch established the Orange Movement as a pioneering platform, driving awareness and inspiring action in sustainable finance and gender equality.
