01 — Objective
Reposition Bettr’s brand to reflect growth - overall, and more particularly from Bettr Barista to Bettr Academy.
02 — Description
As part of the Bettr marketing team, I led the rebranding of Bettr, guiding its transformation from Bettr Barista to Bettr Academy, to encompass its expanded offerings.
As marketing manager, I shortlisted agencies, ultimately partnering with Anak, to execute a comprehensive brand overhaul.
We redefined and rolled out Bettr’s brand identity across all touchpoints, including the revamped website and social media, culminating in a cohesive brand concept. The Bettr spaces have also been updated to reflect the refreshed brand identity, ensuring a seamless alignment with Bettr’s evolved mission and audience.
